Dealer lead generation marketing system

This dealer project was part of my work at Internet Brands. This new product allowed dealers to subscribe to our marketing packages. The dealer would set a monthly budget and Internet Brands would deliver the marketing solutions to generate qualified sales leads for the dealer. I was tasked with creating a system that could work for many dealers with various marketing needs - new cars, used cars, and auto financing. The system needed to be easily adjustable to minimize the need for major effort on the part of our developers. The pages were built in sections so that from the product end building new mockups would be as easy as dragging and dropping needed sections onto Sketch for the developers.

The hardest part of this project was working on the form flow. Making sure dealers receive only qualified leads required intricate changes to the form for each user. Some questions are required for only one lead type, while some answers trigger a new set of questions that need to be progressively revealed.

sample Dealer pages